Green. For a long time, this colour was a metaphor for money. Recently, the brand has changed. “Being green” is almost universally understood as being referencing the natural environment and engaging in practices that consciously protect it.
The evidence of the world “going green” was on display during the December 2009 Copenhagen conference. With unprecedented build-up and under the spotlight of global media, world leaders took turns to publicly decry global warming and its catastrophic impact on the planet, all-the-while privately being unable to reach any meaningful agreement regarding a plan to counteract it. Skeptics and “climate change deniers” considered this a good thing. Most environmentalists, on the other hand, were disturbed. And given that many in the environmental movement express their concerns with language of religious zeal – even if in many cases this the religion of a secular fundamentalism – talk of the “world as we know it coming to an end” and apocalyptic predictions regarding what will be faced in our lifetimes were at least for a time the stuff of everyday news.